American Seryato mattress 2017 - Interview with the gold medal store manager training camp
From June 12th to 14th, 2016, the national distributor and store manager's special training camp with the theme of “gathering growth, fluttering and flying high” was successfully concluded in the five-star hotel in Foshan, Guangdong. Participate in this special training camp, the United States Seryato mattress headquarters marketing team, national outstanding distributors, excellent store managers and industry media from South China Home Network, Chinese designer network. And a group of media groups jointly interviewed and interviewed Deng Fenguang, the president of the Asia-Pacific region of the United States, and representatives of the new franchisees.
Deng Fenguang, President of Asia Pacific, USA
Deng Fenguang, president of the Asia-Pacific region of the United States, said that the organizer of the "gathering growth, fluttering and flying high" training camp is to solidify the foundation of the Xia Tu mattress brand, hoping to make the brand stronger and bigger. Influence. To achieve this goal, we must work hard to achieve this goal by condensing a group of like-minded dealers. Therefore, this activity mainly reshapes the dealer's business values, so that dealers must strengthen service awareness and service standards when operating, enhance the brand's reputation through services, and enhance brand added value. At the same time, the special training camp conducts theoretical and case exercises in the aspects of terminal store operation management, team building, salary incentives, sales skills, etc., so that everyone can get systematic improvement! Through this special training camp, we can unify our business values, let everyone participate more actively and actively, and serve consumers better. Because the service is also the product, the service is the promotion, the service is the ultimate, the brand will never forget in the hearts of consumers.
Siyato mattress Seryato is an orthodox American aristocratic brand. In 2010, it established a sales company in the United States and registered the "Siato Seryato" brand. In 2011, it officially landed in the Chinese market, focusing on the high-end mattress bedding market, serving Chinese consumers with American standard quality. Xia Tu has 100% American imported mattress series, 100% Malaysia imported mattress series, domestic mattress series, which can fully satisfy the Chinese high-end monopoly market.
By 2020, it will be the first 10-year plan for the re-planning of the Xia Tu mattress. The headquarters will select five key provinces and regions to establish sales branches in China, establish a more complete offline service network, and make key provincial and provincial markets. Strongly do fine, deepen the market potential, and improve the distribution service system. By 2020, a complete online and offline exclusive experience pavilion will be established, with a total of 300, attracting more talents to join the Xia Tu platform. By 2023, a more complete online and offline exclusive experience pavilion will be established, with a total of 500. In China, the market share and influence of imported mattress brands will reach the top five.
Wuhai City, Inner Mongolia, Liu Zhuan Zhuan (middle)
The United States Xia Tu mattress in Inner Mongolia Wuhai dealer Liu Zhuan turned to the woman with the "fate" word and the Xi Ya figure. She believes that the American Seat mattress is a very promising imported mattress brand. Because she has witnessed the excellent service of Siato Seryato from the production line, quality inspection, sale, after-sales, etc., she trusts the American company Xia Tu. This product of mattress is already an indispensable companion in our daily life. One third of a person's life is spent in sleep. Therefore, choosing a quality and comfortable mattress will affect our body and mind. Healthy, even family happiness. Ms. Liu Zhuanzhuan said that the special training camp has achieved very good results and learned a lot of new knowledge points. Whether it is the concept of marketing, the belief in the brand, or the management of daily stores, the professional knowledge of mattress products has many gains. After going back, the staff in the store will be organized to train and share their learning results.
Mr. Chai Dejiang, the American Shiya mattress dealer from Nanjing, Jiangsu, talked about how to get rid of the brand of Xia Tu, because at the Shenzhen International Furniture Fair in March this year, the high-end brand image and perfect product line of the American Si Yatu brand. The combination, the international brand name, makes people simple and friendly, and is deeply attracted to it, so they signed the intention to join the contract without hesitation. In 2017, Jinling Store (trial operation at the end of June) and Kazimen Red Star Store will be established (expected to open at the end of August). Chai always has confidence in the strength and expansion of the Xia Tu mattress brand in the Nanjing market! The brand advertisements of the Xia Tu mattress will be placed on the LED display screens and key locations of major shopping malls in Nanjing. The Xia Tu mattress brand has a perfect product line combination, including the original imported mattress series from the United States, imported mattresses from Malaysia, domestic mattress series, and fashionable leather soft bed series, which can fully meet the high-end consumer positioning of Nanjing consumers. The crowd, meanwhile, Siato Seryato also launched a customized service to serve the consumers more intimately. The consumer groups in Nanjing prefer to import more products from Malaysia. The higher end of this category, the consumer groups in the 80s, 90s and middle ages each account for half. With the development of society, people's living standards, consumption concepts, and consumption power will all change differently. The understanding and urgency of health are getting higher and higher, and the improvement of sleep quality is getting more and more attention. Therefore, the comfortable and healthy sleep concept product advocated by the American Xiyatu mattress brand is the first choice for consumers. Chai always said that this training has improved personal values and outlook on life. In-depth understanding of the way the store actually operates, through this training to improve the practical marketing tools. Every customer is a potential source of customers and has been greatly helped in maintaining customer relationships.
At present, the United States Xia Tu mattress is preparing for the opening of the new store at the end of the month. Through the promotion of various channels, the effect is better and the customer satisfaction is extremely high. Chai always said that he is very optimistic about the development of the brand Siaato, he will introduce this brand to friends and family, and work hard to make the brand of Siyato stronger and bigger. I wish that the brand of Iya Tu mattress is getting bigger and bigger, flying high and flying to the next level.
Yu Delai, a US-based mattress manufacturer from Liuzhou, Guangxi. He decided to join the Xia Tu mattress brand has a historic process, in fact, in the early stage has contact with the Siyato brand. At the Shenzhen International Furniture Fair in March this year, the Xiyatu brand launched a new image, coupled with the constant demand of consumers for the furniture industry, so on the basis of the original bedding and soft-clothing curtains, The Xiatu brand product line.
From the brand image, product quality, marketing promotion, and after-sales service, Siato Seryato is a mid-to-high-end brand positioning. Xia Tu brand's rich product line combination, product design, product features, etc. can fully meet the main consumer groups after 70, 80 to 90. When talking about the unique selling point of the product, Yu said that the US Xia Tu mattress brand, whether it is the original imported mattress series or the domestic mattress series, has unique spring technology and product patent technology support, which will give consumption. Bring a better quality product experience.
How to choose a mattress that is good and suitable for yourself? Mr. Yu said that in the past, people chose to use the mattress to press and press it with your knees. This is some wrong action. In fact, the choice of mattress must be calm down, spend 3-5 minutes on the flat mattress for a meticulous experience, let the body fully experience the softness and comfort of the mattress, guide to understand the product design and core materials, thousand Never talk about the price and ignore the product's sleep test experience.
The unique product patent technology of the American Xia Tu mattress brand: the nine-zone ridge sleep system, the circulating breathable sleep system, is an innovative industry technology benchmark.
Mr. Yu also said that in fact, physical stores are very stressful nowadays. Most consumer groups after 80s and 90s choose to use the Internet to purchase products, but online shopping does not have enough understanding and experience for products. Then, the physical store is an opportunity to strengthen service awareness, improve service quality, let customers understand and experience products in detail, let consumers experience five-star service, and make the service to the extreme, so that customers will be moved by the heart, consumers will definitely give Five-star evaluation, for your word of mouth, behind a customer, hidden 10 intention customers, this is faster than the promotion of an advertising promotion, this is the deepest point of this special training camp.
Finally, the three new franchisees summed up with a cool sentence: choose Xia Tu, happy and rich!