On March 18th, 2017, the United States Seryato mattress successfully held the company's 15th anniversary celebration and 2017 spring new product launch conference, and grandly participated in the 32nd Shenzhen International Furniture Fair. This event specially invited the red star Meikailong collective representative Chen Zong, the actual family collective representative Shao Zong, the Foshan Family Association Wenfeng Secretary General, the Tianmedia Confucian Merchant Liu Zhengfei General Manager, the Xia Tu National Distributor, the South China Home Network The leaders of the Chinese Designer Network, Sina.com, Huadong Furniture and other media attended the conference and witnessed the development of the Xia Tu brand for 15 years.
Deng Fenguang, general manager of Xia Tu mattress: "The United States Xia Tu mattress was established in 2003, and brought to China with the European and American concept of sleep as an advocacy concept. The company was founded at the beginning of international trade and exported to Europe, America, Asia and Africa. 56 countries, and with Hilton, Marriott, Kempinski, Shangri-La, Hyatt and other global 50 in a number of five-star hotels to establish a strategic partnership. The company was originally named Xia Tu because the homonym is connected with Seattle, USA I hope to lead the European and American style and the European and American lifestyle concept brands. We need a name that has a deep memory. We know that Boeing, Microsoft, Starbucks and other brands with European and American representatives come from a place - Seattle. I also like the city of Seattle. Therefore, the name is harmonized with the American Xia Tu. Xia Tu promotes the modern lifestyle of freedom, unrestrained and enterprising, and integrates technology and health. People's pursuit of sleep quality is constantly improving. The market has been expanding in recent years. The company has four core technologies: one is the circulating breathable sleep system. Using universal-shaped computer cutting technology, the edge protection batt is divided into sections, ventilation and other technical treatments, which are both ventilated and breathable, and can effectively improve the comfort of the edge of the mattress and improve the service life of the product. Second, the nine-zone ridge sleep system is more The study of human body structure and repeated experimental tests, through high-frequency, high-intensity test pressure shock, make it fully adapt to the natural curve of the human body, close support to protect the spine health and promote deep sleep. Third, the spring double heat treatment of each spring Both must have a high carbon content and heat treatment. Fourth, the vacuum package compression technology shows that the material quality and production process of the Xia diagram are first-class in the same industry. In the past many years of entrepreneurship, the road to integrity has always been Adhere to the principle, so we also promise that every product we go to consumers is subject to product qualification testing. Only by relying on integrity and word of mouth can we go far. I want to say this to the family and dealer friends of the company. In the past year, because of your company, we can continue to grow, or we will not do it. Thea drawing from the well, and work will go further with Thea map! "
Xi Yatu mattress Chengdu dealer Yin Guiying: "I know that Xia Tu is in contact with chance, but after simple contact, I joined Xia Tu through the introduction of the Internet and industry friends. Now there are six years in the market in Chengdu. The Upper West is also popular with consumers, and is widely recognized for its style and comfort. There are at least three criteria for evaluating the quality of mattresses. One is that the spine can remain flat regardless of the sleeping position. Straight stretch, the second is to let people relieve fatigue during sleep, people can fully relax when lying on the whole body. Third, the quality should be reliable, this is the three points that consumers have summed up for so many years, thank you Si Yatu for these years. Because it has a lot of pride in my career."
Xiya Tu mattress Anhui Huainan dealer Zhang Juan: "It has been 11 years since I started working on the mattress of Xia. The Internet has made a big change in the consumption habits of users. The development of mobile internet, let online purchase, offline. Distribution is more convenient, so the physical store slowly degenerates into an experience store, we also take advantage of the trend, it seems to be unfavorable to the physical store, but also the opportunity of physical store development, our store more experience store, because we are in the local store Most of them are big brands, and the traffic is still relatively high and the customers have high evaluation of our brand. When it comes to family work, since the agent Xia Tu life is very fulfilling, every day after completing the housework, I put it into work, and occasionally I will run the community sweep. Building, TV advertising, I am still trying my best, busy, but happy!"
Xi Yatu mattress Hua Zhonghua West District Manager Lu Bingqiang: "In all the home improvement needs, the mattress is a very unique product. Although we spend one-third of the time on the mattress every day, but really The people who know it are rare. Many owners who are ready to decorate pay more attention to the quality of the hard-wearing products, or whether the formaldehyde in the soft products such as furniture exceeds the standard, but not enough for the mattress products. Pay attention to it - many owners are free to match the mattress of the same brand with the bed while buying the bed, and even some preferential policies for buying a bed to send the mattress directly affect the choice of the consumer; the imported mattress is the mattress A large share of the market, but our Xia Tu as a US brand is the birth force of the past few years. Although our position is in Longjiang, we hope to become the top ten brands in China, and there are still bottlenecks in the brand in the early stage. But the boss is a very intelligent and thoughtful person. With his understanding of the market, he constantly improves on the company, and we are confident in the future."
Xi Yatu mattress Wuhan Hongxing Meikailong Chen Caibing: "2016 is a year when China's economy is undergoing major changes in the new normal background. The transformation of the furniture industry's production, supply and marketing system is also inevitable. Who can change? Faster, better, who can continue to lead the trend of the second phase of China's economic development, otherwise, the great changes in the economic situation will inundate a myriad of uncomfortable new water swimmers. But the Seaya mattress as a life style The high quality and rapid development of the brand are in line with the investment criteria of Red Star Macalline. We hope to work together with Xia Tu."
Xi Yatu mattress Li Yuanhong, dealer of Yichang, Hubei: "The agent Xia Tu has been almost a year old. I used to see the brand of Xia Tu in my friend's house. After the word-of-mouth spread, I confirmed the Si Ya figure. The Chinese are on the bed. The purchasing concept of pad products is not very strong. Only a few consumers who have higher requirements for quality of life will consider choosing to buy mattress products that are really suitable for themselves. This is also the predicament of the development of domestic mattress enterprises. 1. But our store has a test when consumers enter the store to see which one is suitable. Domestic mattresses are generally hard, while imported mattresses are generally soft. Before buying, they should be based on their physical condition and sleep. Habitual comprehensive consideration, comprehensive comparison of products of different material types and functional types, choose a good mattress that is more suitable for sleeping by the family. At present, the mattress comfort and production materials in the Xiya map are the most concerned by consumers, for Xia. The map hopes to introduce more products with younger design, and I hope to grow with Xia Tu."
Xiya Tu mattress Hangzhou dealers casually: "At present, the increase in demand for mattress market has also expanded the market share of mattress products, making more and more furniture companies join the market for mattress products competition. However, the professionalism and technological content of mattress products are much higher than the manufacture of panel furniture. Whether the manufacturing process and the professional means of production can make the mattress products produce the comfort they should have, as a bed. Pad manufacturers need attention and attention, and Xiya Tu knows that the mattress is actually a very complicated manufacturing project. It is not a production line that can make this kind of product professional, let alone make the product its own soul and Style. It is more important to focus on a certain product that our company knows, and focus is the future. Therefore, Xia Tu not only pays attention to products and pays more attention to the life philosophy and spirit brought by products. Emblem merchants, the way of doing business is very important to us. People who are honest must be assured of you and treat each other with sincerity in order to win the hearts of the people. We are also the agent in the case of Xia Tu!
Xi Yatu mattress Nanchang dealer Cheng Xiaolei: "The agent Xia Tu has been six years, the production of mattresses seems simple, but if you want to produce a mattress that can really improve the quality of consumer sleep, this process is actually very complicated It is necessary for enterprises to have a very systematic study on the human body and sleep. There is no certain research and development accrual, it is difficult to really improve the quality of sleep, and the main function of the camera is sleep physical examination, whole sleep aid and uncomfortable intervention. These three aspects, the appearance is also in line with consumer choice. When buying mattress products, do not look at the color or price, choose a reputable brand, so that the quality of the mattress you purchase is guaranteed."
Xi Yatu mattress Sichuan Mianyang dealer Ren Bingxia: "According to Xia Tu 2 years, a fate makes me encounter Xia Tu in Sichuan, Xi Ya Tu mattress products have higher industrial product characteristics, technology content More, compared with general furniture products, the aesthetic content of art is more. Domestic mattress brands are currently in the running-in period of brand rise. With strong production and manufacturing capabilities, Xiyatu has the opportunity to defeat the import of foreign century-old mattresses. At the same time, with the continuous impact of e-commerce and the continuous improvement of domestic mattress manufacturing processes, the advantages of domestic mattresses will be much higher than imported mattresses, both in terms of price and technology. More suitable for domestic consumers to buy."
Meng Haiping, customer service director of the company, said: "It has been three years in the company. For the past three years, I am very grateful to the boss for their trust and guidance to us. The boss has made him more willing to use him with his special affinity. I am constantly daring to move forward, but I have been timidly chatting, but after three years of growth, I slowly become extroverted. During the time of Iya, our biggest feeling is the sense of belonging to the company, ideological, psychological, and emotional. The company has a sense of identity, fairness, security, value, sense of work, and sense of accomplishment. These feelings are ultimately internalized as employees' sense of belonging. Now they have completed their own small wishes and bought a car for five years. Now that it has been realized, it is now ready to work hard. The new small goal is to continue to work hard to grow and invest in the work under the leadership of General Deng."
For different mattress users, Xiyatu adds special design and filling materials to the products to meet the different needs of individual consumers. We also believe that with the expansion of brand influence, Xia Tu will combine the characteristics of local consumption, increase the high-end custom development, and meet the diversified needs of consumers. Xi Ya Tu all the way (16) has you, we also together (17) growing up!