First, the ultimate product experience upgrade
The Seaya mattress provides the hotel with high quality product customization. The ultimate product, experience upgrade - exclusive and comfortable. Encourage hotel product IP customization and upgrade experience, maintain ecological GOP growth, empower hotel value concept and positioning, optimize its value-added space.
1, exclusive customization, experience upgrade
The Xia Tu mattress adopts the American century-old hotel standard craftsmanship, incorporates modern sleep AI and fabric technology, and tailors the hotel's exclusive mattress (smart support, perfect ridge).
(1) Intelligent sleep technology: sleep aid fabrics (Malaysia, Turkey and other imported sleep technology fabrics); intelligent AI (in conjunction with a number of medical universities, research institutions combined custom sleep AI system); anti-fouling / anti-static (waterproof anti-fouling fabric , antistatic and other functional fabrics); combustion support standards (US and UK fire retardant certification standards)
(2) Perfect ridge support: the patent of the nine-zone ridge system: according to the pressure of the nine locations of the human body, the distribution of the conversation system enhances the perfect support of the uniform system; the circulatory ventilation sleep system: the 3D three-dimensional fabric is combined with the ventilation circulation system; FOAMbox enclosure reinforcement: The high-density FOAMbox edge protection system prevents the mattress from collapsing and expands the use area by 10~30%.
2, empowerment differential value-added positioning
The Xia Tu mattress is based on the hotel business to launch a series of "0 pressure" sleep products, all with Xia Tu's patented 9-zone ridge sleep system and breathable circulation sleep system: 0 pressure VIP suite; 0 pressure executive suite; 0 pressure president suite;
Second, resource integration, common growth
1. Two major strategic cooperation breaks
(1) Provide cost-effective mattress addition and replacement services;
(2) The cooperative hotel enjoys 30%~50% commission rebate for the cooperative mattress;
2, professional empowerment, value-added services
(1) Brand boosts "a fire"
a. The Xia Tu mattress uses the e-commerce and data platform of Vipshop, Jingdong, Tmall, etc. to fully cover the hotel brand, and the store has an exclusive product display area;
b. The Seaya mattress uses cooperative media. Social e-commerce sharing + and other hotels have not endorsed, combined with the value of hotel rooms and the positioning of the five-star quality sleep of the company, to establish an aggregate connection of interest and emotion between the hotel brand and the user.
(2) Fan fission amplification needs
a, Xia Tu mattress subdivided users, deepen the potential needs of users, build different marketing vendors based on different groups of people and occupations, covering different new generations of consumers;
b, 3 major e-commerce platforms, 198 physical stores, and many exhibitions each year to build real furniture scenes for the hotel, long-term launch of the test-sleeping source and evaluation landing.
(3) Optimize resource cost utilization
a, product display in the hotel lobby, aisle and other idle spaces. Leasing and utilization of the lobby space such as the Xia Tu mattress conference;
b. Sharing product technology and appearance patents (nine district ridge sleep system, breathable circulation sleep system, etc.)